Simpz Ex Machima is an extension of the Apeshit Cinematic Universe, built on the Simpsons and the Cthulhu mythos. Artist/creator Joan Westenberg has created a warped and evolving AI-driven exploration of 90's pop culture through the lens of the Simpsons and the remix and derivative cultural movements of the NFT community.
Over the course of five years, Westenberg has created an immersive world that includes fanfiction, digital paintings, music videos, and net art. Simpz Ex Machima is the foundation for her exploration into subverting viewer expectations around originality in pop culture. The project was born out of Westenberg's interest in appropriation, the relationship between art and commerce, and the cultural power granted to nostalgia.